When comments are advertisements…

[vc_row][vc_column width=”1/1″][vc_column_text]Businesses must make sure they are not breaching advertising regulations when they update their social media feeds. The reminder follows the news that Diageo’s Guinness® UK brand has been cleared by the Advertising Standards Authority (ASA) of implying that alcohol could improve a person’s week, after a tweet on the brand’s social media account … Read more

Avoiding the penalties of misleading advertising

[vc_row][vc_column width=”1/1″][vc_column_text]Businesses must ensure that their advertising is accurate, or face some potentially expensive consequences. This warning follows a decision by the Advertising Standards Authority (ASA) that a poster by online retailer and auction website eBay was misleading in making the claim that it was “25% cheaper than the high street on brand new items”. … Read more

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