[vc_row][vc_column width=”1/1″][vc_column_text]More and more businesses are launching their own ‘blogs’ as a low-cost, ‘street-cred’ way of marketing themselves. However, just because it feels like an informal means of communication, a blog should not be used to over-sell the business or knock the competition.
When they first started to appear in the mainstream a few years ago, blogs (or web-logs) were mainly a way for individuals to make their opinions and daily lives publicly accessible by posting their thoughts on the internet. Today, many businesses use them as a means of reaching the consumer with promotional and, when necessary, defensive messages.
Businesses need to understand, however, that corporate blogs are governed by the law in just the same way as any other published material. While it is unlikely that an employer will be held responsible for the contents of an employee’s personal blog, unless it has a direct connection with their work, businesses certainly can face legal action if their blogs contain misleading or defamatory material. In addition, they can be held responsible if employees use a corporate blog to harass or bully their colleagues.
If your business already has or is planning to launch a corporate blog, you may require expert legal advice on how to define and control its contents – please call your nearest Gamlins Office to organise an initial discussion.[/vc_column_text][/vc_column][/vc_row]
